https://www.foodstorycoaching.com/fundamentals daily 0.75 2022-10-22 https://www.foodstorycoaching.com/home daily 1.0 2026-02-02 https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/1642301941643-UMM1WKMQYIQLGVFYGY8W/unsplash-image-qVnyj4NYLZs.jpg Home https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/1642302394616-QY7KT2298UV6F6SW2RTF/unsplash-image-vJsj-hgOEG0.jpg Home https://www.foodstorycoaching.com/certification daily 0.75 2025-11-12 https://www.foodstorycoaching.com/contact daily 0.75 2022-01-28 https://www.foodstorycoaching.com/our-team daily 0.75 2025-06-18 https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/57caf124-2315-4a27-b906-3da6f6d71dc2/new+headshot.jpg Our Team - Ian Rubin, MA, CPT, CHC Founder, Food Story Coaching® Educator, Mentor, Coach Hi, I'm Ian. I'm a wellness coach, founder of Wholeself Wellness LLC, coach educator, and adjunct faculty member at National University of Natural Medicine (NUNM) in Portland, Oregon. As an instructor with wellness professionals, my focus is on Health Coaching, Food Anthropology, and Food Story Coaching, the latter being my proprietary approach to food coaching developed over the last 15 years in one-on-one and group work with clients. This approach is driven by my passionate interest in food culture and the intersection of the personal, social, psycho-spiritual, and anthropological forces that influence our daily food choices. As a veteran coach and educator with over two decades of experience in the health and wellness industry, I consult with businesses, agencies, organizations and wellness promotion companies to improve employee and/or client wellness efforts through enhancing the skills and abilities of their internal health coaches. https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/4de589bf-e17e-4dbf-bf2a-55d4cdcc014a/Portland+Portraits+Dec+2017-171_print.jpg Our Team - Caroline Hinchliff, MS Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://www.foodstorycoaching.com/about-food-story-coaching daily 0.75 2026-02-02 https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/1642471924102-V5IK689G71CJ5AN5C7VA/unsplash-image-AEU9UZstCfs.jpg About Food Story Coaching "I know what to do, I just don't do it." "I can achieve short-term progress, but never long-term success." “I’m tired of feeling like a failure because I can’t stick with the health protocols I start.” “I just want to feel good about food and my health.” https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/6a591be4-dcb0-409d-b75f-2238c480167f/Woo2022-269.jpg https://www.foodstorycoaching.com/professional-education daily 0.75 2025-11-12 https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/1642443822999-15SATQT0Z875TEFGOYVM/unsplash-image-hJBgMJgswrY.jpg Professional Education - Food Story Coaching Fundamentals https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/edade595-bb61-4fcf-b036-908f8bb209c7/food+story+cert+pic+with+logos+%282%29.png Professional Education - Food Story Coach Certification https://www.foodstorycoaching.com/find-a-coach daily 0.75 2025-12-31 https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/57caf124-2315-4a27-b906-3da6f6d71dc2/IanRubinMA.jpg https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/4de589bf-e17e-4dbf-bf2a-55d4cdcc014a/Caroline+Hinchliff%2C+MSc https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/b186424b-f139-4e08-aa1f-b57cce255b3b/Kristin+Kinnie https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/6bcaa732-d425-481b-a5aa-958e8a4f8d48/LiatNadler.jpeg https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/60fcafeb-a657-4ef3-9723-79016ab67069/Headshot+2025.jpg https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/fd0101fb-de3e-4b2f-be6d-7fb11cf3e67a/IMG_3774.jpeg https://www.foodstorycoaching.com/the-book daily 0.75 2025-09-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225259531-0HK0SKZ3FR5VOEIG39FB/Rectangle+26.jpg The Book https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225123989-3AGGEWNOKB8XK6YRH6A9/Rectangle+25.jpg The Book https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225350677-B3YBA0I530Q8W9125BX3/Rectangle+27.jpg The Book https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225259531-0HK0SKZ3FR5VOEIG39FB/Rectangle+26.jpg The Book https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225123989-3AGGEWNOKB8XK6YRH6A9/Rectangle+25.jpg The Book https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/7a6a772a-834c-49ef-897c-8e6d864215b1/Untitled+design.png The Book https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/911b3684-c7ac-4dc9-867f-09ba5c9d90b1/Untitled+design-3.png The Book https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/82d3a277-61e7-416b-af5b-c0bb53a1a7c3/Untitled+design-4+copy.jpg The Book https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/04c46659-289e-4488-8d0d-2955e5d59670/Untitled+design-5.png The Book https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/7bdffd2f-e7ce-42bb-a796-7165ba37461f/ChatGPT+Image+Aug+20%2C+2025+at+05_14_13+AM.png https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/1755689419663-9VOAEME801FLWMU6LJWR/unsplash-image-0FRJ2SCuY4k.jpg https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/57caf124-2315-4a27-b906-3da6f6d71dc2/new+headshot.jpg https://images.squarespace-cdn.com/content/v1/61d4f859c7332013f7aee17f/68e796fb-3637-4e9a-9dbe-ea12ebe68e0a/Marisa+Headshot+square.png